Taylor Ferguson
Director at Trio Films
Portland, United States
TitleMannequin (15 sec)
Agency
Campaign Wiggle - Jell-O
Advertiser Kraft Foods, Inc.
Brand Jell-O
Date of First Broadcast/Publication 2006 / 12
Product Sugar Free
Business Sector Food
Tagline Every diet needs a little wiggle room.
Story A young woman makes her way down the street, scooping a mouthful of Jell-O. With a satisfied smile on her face, she suddenly cuts loose into a wiggle. As her movements break into a dance, the woman pauses to observe a storefront display, where three mannequins dressed in red stand against a white backdrop. The mannequins open their eyes and magically come to life. They too take a taste of the Jell-O, which motivates them to sway happily from side to side. With red Jell-O cups in their hands, the once-stiff models break from their poses and pop through the glass window barrier to join their fellow wiggler in a parade of Jell-O celebration. As upbeat music swells, they dance in circles with arms waving in the air, and their bodies flowing like the gelatin dessert, as the camera cuts to shots of jiggling dancing red Jell-O. The women have good reason to be ecstatic, for a voiceover explains that the sugar-free Jell-O is “Only ten calories… because every diet needs a little wiggle room.”
Media Type Television
Length
Market United States
Copywriter
Production Company Producer
Director
Director of Photography (DOP)
Agency Producer
Production Company Producer
Creative Director
Editor
Production Company

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