| Title | The Haka |
| Title (original language) | Le Haka |
| Agency | McCann Brussels |
| Campaign | The Haka |
| Advertiser | Bacardi-Martini |
| Brand | William Lawson's |
| Posted | April 2001 |
| Product | Scotch |
| Business Sector | Spirits, Fortified Wines |
| Story | As always, a rugby game between a New-Zealand and a Scottish team promises to be memorable.The New-Zealanders start their impressive "Haka" on age-old Maori war-ritual. The Scots stay put and reply their own way. |
| Media Type | Television |
| Length | |
| Production Company | Pix & Motion |
| Creative Director | Jean-Luc Walraff |
| Copywriter | Jean-Luc Walraff |
| Director | Olivier Venturini |
| Production Company Producer | Kato Maes |
| Production Company Producer | Brigitte Baudine |
| Agency Producer | Anne Gasia |
| Art Director | Michel Derèse |
| Copywriter | Philippe Thito |
| Sound Design Company | Zoo Production |
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