Fredrik Bond
Director at Giants & Toys
London, United Kingdom
TitleAdidas Makes you Better / Jonah Lomu
Agency
Campaign Adidas Makes you Better
Advertiser adidas
Brand adidas
PostedMay 2000
Product Sneakers
Business Sector Sportswear
Tagline Adidas makes you better.
Story Several people recount the heroic efforts of a lone man (wearing Adidas) who saved the life of a fish. The man picks up the suffocating fish in an intersection and is shown going through the city, overcoming obstacles until he finally reaches the water and saves the fish.
Media Type Television
Length
Editing Company
Creative Director
Creative Director
Copywriter
Art Director
Agency Producer
Director
Actor / Celebrity
Music
Production Company Harry Nash
Creative Director
Editor
Production Company Producer
Account Executive
Account Executive
Director of Photography (DOP)

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