David Mac Donald
Copywriter at Quad Productions
Paris, France
TitleThe Woman in Red
Title (original language)La femme en rouge
Agency
Campaign The Woman in Red
Advertiser Lindt & Sprungli
Brand Lindor
PostedApril 2001
Product Lindor
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Tagline The passion of Swiss Chocolate Chefs
Tagline (original language) La Passion des Maîtres Chocolatiers Suisses
Story A young woman gets mysteriously and stealthilly into Lindt chocolate factory. While the Chocolate Chef is finishing the production of Lindor chocoate, she steals it and gives up to the chocolate pleasure.
Story (original language) Une jeune femme s'introduit subrepticement et mystérieusement à l'intérieur d'une chocolaterie Lindt. Au moment où un Maître Chocolatier termine la fabrication d'un chocolat Lindor. A son insu elle le subtilise puis s'abandonne à la volupté du chocolat.
Philosophy Develop the plan of Chocolate Chefs through the products and their own specificity
Philosophy (original language) Développer le schéma des Maîtres Chocolatiers à travers les produits et leur spécificité propre.
Problem Set in the plan of Chocolate Chefs and also develop expertise and Lindt passion on a product whose target it the woman.
Problem (original language) Installer le schéma des Maîtres Chocolatiers tout en développant le savoir-faire et la passion de Lindt sur un produit dont la cible est la femme.
Media Type Television
Length
Market France
Creative Director
Copywriter
Art Director
Director
Director of Photography (DOP)
Music
Production Company

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