Christine Mue
Strategic Director & Managing Partner at Mafia
Paris, France
TitleBallet Shoe
Title (original language)Chaussons de danse
Agency
Campaign Heart PE03 - Société Romanaise de la Chaussure
Advertiser Société Romanaise de la Chaussure
Brand Robert Clergerie
PostedApril 2003
Business Sector Shoes
Story Since September,it is a true declaration of love the Robert Clergerie's brand has been launching in the press for its coming back in communication. To make it up with the women who loved the brand and those who will discover it, RC's campaign, without trick and with force, visualizes the spirit of the new collections, the "flat attitude", through three masculine-feminine models, whose laces intertwine in the shape of a heart, like a pact of love.
Story (original language) C'est une véritable déclaration d'amour que la marque Robert Clergerie lance dans la presse, dès septembre, à l'occasion de son retour en communication. Pour renouer le lien avec les femmes qui ont adoré la marque et celles qui vont la découvrir, la campagne RC, sans artifice et avec force, visualise l'esprit des nouvelles collections, la "flat attitude", à travers trois modèles féminins-masculins, dont les lacets s'enlacent en forme de coeur, comme un pacte d'amour.
Media Type Magazine
Market France
Advertising Manager
Advertising Manager
Creative Director
Creative Director
Account Director
Photographer

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