Marlin Neufeld
Creative Director at J. Walter Thompson Technology
San Jose, United States
TitleTeradata
Title (original language)Tom's Market
Agency
Campaign Tekken
Advertiser NCR
Brand Teradata
PostedApril 2001
Product Teradata Solutions
Business Sector IT Solutions & Professional Networks
Story Tom walks into a store and they have all the products he personally likes, as the same with Lisa etc. etc.
Philosophy Develop an international TV campaign demonstrating in a unique way the merits of knowing your customer.
Problem How do we demonstrate that you can really know your customer.
Media Type Television
Market Japan
Creative Director
Copywriter
Art Director
Agency Producer
Director
Actor / Celebrity
Director of Photography (DOP)
Production Company

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