| Title | Shrug |
| Agency | Riney |
| Campaign | Something Better - USC |
| Advertiser | U.S. Cellular |
| Brand | U.S. Cellular |
| Posted | July 2008 |
| Business Sector | Personal Wireless Communication |
| Tagline | believe in something better |
| Media Type | Television |
| Length | |
| Market | United States |
| Production Company | Anonymous Content |
| Chief Creative Officer | Roger Camp |
| Art Director | Rich North |
| Executive Agency Producer | Debbie Chin |
| Director | Garth Davis |
| Executive Producer | Andy Traines |
| Producer | Karen Sproul |
| Music | Musikvergnuegen |
| Head of Production | Sue Ellen Clair |
| Copywriter | Kathy Hepinstall |
| Copywriter | Paul Mimiaga |
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