| Title | Tennis Mag |
| Title (original language) | Tennis Mag |
| Agency |
Preferendum
|
| Campaign |
Tennis Mag
|
| Advertiser |
Major Sports
|
| Brand |
Major
|
| Posted | July 2002 |
| Product |
Rackets
|
| Product (original language) | Raquettes
|
| Business Sector | Leisure & Sport Equipment
|
| Story | Guy Forget, the tennis player formerly ranked in third position worldwide and French team captain winner of Davis Cup, recommends to use the PACK X-ONE to win and be more performant in tournament. |
| Story (original language) | Guy Forget, ancien n°3 mondial et capitaine de l'équipe de France victorieuse en Coupe Davis recommande d'utiliser le PACK X-ONE pour gagner et faire de nombreuses performances en tournoi. |
| Philosophy | To use the recommandation from the first coach in France and on his winner image. |
| Philosophy (original language) | S'appuyer sur la recommandation de l'entraineur n°1 en France et sur son image de gagneur. |
| Problem | To seduce young competitors customers with a quality complete offer : 2 Xone competition rackets , 2 Tecnifibre strings and 1 termobag, the whole at a very competitve price. |
| Problem (original language) | Séduire une clientèle de jeunes compétiteurs avec une offre complète de qualité : 2 raquettes Xone compétition, 2 cordages Tecnifibre et 1 termobag, le tout à un prix très concurrentiel. |
| Media Type |
Magazine
|
| Creative Director |
Jean-Pierre Brochen
|
| Art Director |
Rebecca Lazare
|
| Account Director |
Laurent Mano
|
| Copywriter |
Denis Chauchat
|
| Advertising Manager |
Caroline Revol
|
