| Title | Tree |
| Title (original language) | L'Arbre |
| Agency |
DDB Paris
|
| Campaign |
Tree
|
| Advertiser |
CNP
|
| Brand |
CNP
|
| Posted | April 2001 |
| Product |
Institutional
|
| Product (original language) | Institutionnel
|
| Business Sector | Banking, Finance, Law & Insurance
|
| Tagline | CNP, Live Well Insured |
| Tagline (original language) | CNP, vivez bien assurés |
| Story | Sequences of the 4 seaspns on the them of the 2nd waltz of Chostacovitch. The characters life is happening around the CNP tree, continuity and longevity symbol. |
| Story (original language) | Déroulement des 4 saisons sur le théme de la valse n°2 de Chostacovitch. La vie des personnages s'écoule autour de l'arbre de la CNP, symbole de continuité et longévité. Signature: CNP, vivez bien assuré. |
| Philosophy | Help women, men, french families during their whole life |
| Philosophy (original language) | Accompagner les femmes, les hommes, les familles françaises tout au long de leur vie |
| Problem | Promote a strong image of the CNP |
| Problem (original language) | Promouvoir une image forte de la CNP. |
| Media Type |
Television
|
| Market | France |
| Creative Director |
Bertrand Suchet
|
| Copywriter |
Bruno Richard
|
| Art Director |
Beatrice Lassailly
|
| Director |
Bruno Aveillan
|
| Music Composer |
Dimitri Chostacovitch
|
| Production Company |
Quad Productions
|