Dominique Bonan
Director at Leagas Delaney Paris Centre
Paris, France
TitleEuropa
Title (original language)Europe
Agency
Campaign It is Proved, Clarins Makes Life More Beautiful
Advertiser Clarins
Brand Clarins
PostedOctober 2001
Product Le Rouge
Business Sector Lipsticks, Lip Gloss, Crayons
Tagline Clarins has created the Red. Gentlemen, you are lost.
Tagline (original language) Clarins crée le Rouge, Messieurs vous êtes perdus.
Philosophy In order to demonstrate that the Clarins' Red can change everything, Thibault Vabre has made of the Red the sole stroke of make up on young and universal faces: three women, three continents, three differents attitudes of extreme feminity, seduction, impertinence and humor always .
A campaign breaking with the professional codes and celebrating greatly the creativity of Clarins make-up.
Philosophy (original language) Et pour prouver que le Rouge Clarins peut tout changer, Thibault Vabre en a fait l'unique touche de maquillage sur des visages jeunes et universels: trois femmes, trois continents, trois attitudes différentes d'extrême féminité, de séduction, de l'impertinence et toujours de l'humour.
Une campagne qui rompt avec les codes de la profession et qui célèbre en grand la créativité du maquillage Clarins.
Problem After almost a year of Clarins new communication campaign, Leagas Delaney Paris Centre is taking on Clarins make-up with a big lipstick campaign: THE RED
A worldwide launch for the ideal lipstick. Clarins proposes to women more than they could dream on: 36 colors, 6 ranges of their preferred colors.
Problem (original language) Après presqu'un an de nouvelle communication Clarins, Leagas Delaney Paris Centre s'attaque au maquillage Clarins avec une grande campagne rouge à lèvres: LE ROUGE
Un lancement mondial pour le rouge à lèvres idéal. Clarins offre aux femmes plus qu'elles ne pouvaient rêver: 36 couleurs, 6 familles de leurs couleurs préférées.
Media Type Magazine
Market Africa, Americas, Asia Pacific, Europe, optionlist-countries.COU916
Advertiser's Supervisor
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