| Title | Dryer Fire |
| Agency | RPA |
| Campaign | University of Farmers |
| Advertiser | Farmers Insurance |
| Brand | Farmers Insurance |
| Date of First Broadcast/Publication | 2011 / 3 |
| Business Sector | Insurance |
| Story | Farmers Insurance is building on the successful University of Farmers campaign . This new chapter continues to creatively position and differentiate Farmers Insurance by highlighting its core strength: Farmers agents. The campaign focuses on the in-depth training agents receive at the actual University of Farmers in Agoura Hills, Calif. Farmers was recently rated as the top training organization in the world by Training magazine over some well-known, blue-chip competition. The character that stands at the heart of the campaign is esteemed Professor Nathaniel Burke. Tough but fair, loveable yet gruff, he is played by actor J.K. Simmons. Professor Nathaniel Burke teaches agents with larger-than-life dramatizations that take place at a magical representation of the University. In “Dryer Fire” Professor Burke uses a flame-thrower and a giant lint ball to show agents the dangers of laundry-room fires. |
| Media Type | Television |
| Music Company / Composer | Jonathan Elias |
| Music Company / Composer | Elias Arts |
| Special Effects / VFX | Public VFX |
| Telecine | Company 3 |
| Editor | Haines Hall |
| Editor | Spot Welders |
| Production Designer | Jeremy Hindle |
| Line Producer | Bart Lipton |
| Executive Producer | John O’Grady |
| Executive Producer | tk knowles |
| Executive Producer | Chuck Ryant |
| Director of Photography (DOP) | Chris Soos |
| Director | Dayton/Faris |
| Production Company | Bob Industries |
| Agency Producer | Selena Pizarro |
| Executive Agency Producer | Gary Paticoff |
| Creative Director | Tom Hamling |
| Creative Director | Laura Hauseman |
| Group Creative Director | Pat Mendelson |
| Executive Creative Director | Joe Baratelli |
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