Josh Porter
Line Producer at Curious Pictures
Santa Monica , United States
TitleGordon MDX_TL
Agency
Campaign Season of Reason 2011
Advertiser Acura
Brand Acura
Date of First Broadcast/Publication
Product MDX & TL
Tagline At a time when it’s easy to go overboard, Acura invites you to be smarter and over-save during the Season of Reason sales event.
Story

Acura’s “Season of Reason” campaign returns for the third year featuring superstars Bette Midler and Gordon Ramsay. Developed by Acura’s agency of record, rp&, a division of RPA, the sales event campaign emphasizes the value of Acura for affluent but recession-fatigued shoppers. 

The spots, shot by The Perlorian Brothers, open with a holidaymaker making the well-intentioned announcement that they had hired celebrity talent to make for an extra-special holiday. In the spot featuring Gordon Ramsay, a woman brings the celebrity chef into her home to prepare a special holiday dinner only to find her buttoned-up family sitting in awkward silence as Ramsay chews out and fires his staff. 

Media Type Television
Colorization
Telecine
Special Effects / VFX
Post Production
Music Composer
Music Company / Composer
Editor
Editing Company
Director of Photography
Director of Photography
Director
Line Producer
Executive Producer
Production Company
Agency Producer
Executive Agency Producer
Art Director
Associate Creative Director
Associate Creative Director
Creative Group Head
Executive Creative Director

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