| Title | Focus on the Positive |
| Agency | Crispin Porter + Bogusky |
| Campaign | Golden Award - Florida Anti-Tobacco Pilot Project |
| Advertiser | Florida Department of Health |
| Brand | Florida Anti-Tobacco Pilot Project |
| Date of First Broadcast/Publication | 2001 / 11 |
| Product | Anti Tobacco Message |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | Truth |
| Media Type | Television |
| Length | |
| Market | United States |
| Creative Director | Alex Bogusky |
| Art Director | Paul Keister |
| Agency Producer | David Rolfe |
| Production Company | Oil Factory Inc. |
| Executive Producer | Billy Poveda |
| Producer | Gareth Francis |
| Director | Pedro Romhanyi |
| Editor | Tony Kearns |
| Editor | John Mamana |
| Music Arranger | Peter Lurye |
| Music Composer | David Yazbeck |
| Copywriter | Bob Cianfrone |
| Director of Photography (DOP) | Jeff Cutter |
| Editing Company | Manhattan Transfer |
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