Title | Handstand |
Agency | DDB Paris |
Campaign | Breakdancer - Nike |
Advertiser | Nike |
Brand | Nike |
Date of First Broadcast/Publication | 2004 / 12 |
Product | Fresh Colors |
Business Sector | Sneakers / Athletic Footwear |
Tagline | New Shox |
Philosophy | To promote its Fresh Colors limited series, Nike and DDB Paris offer a show with two Breakdance stars. Let you entertain by the gesture, the image combined with the pure motions which,even decomposed, well emphasize all the image of Fresh Colors. |
Philosophy (original language) | Pour promouvoir sa série limitée Fresh Colors, Nike et DDB Paris mettent en scène deux stars de la Breakdance. Place au geste et à l'image, à la pureté des mouvements qui, décomposés, mettent en valeur tout le ressort de Fresh Colors |
Media Type | Poster |
Market | France |
Creative Director | Sylvain Thirache |
Creative Director | Alexander Kalchev |
Copywriter | Mathieu Elkaïm |
Art Director | Pierrette Diaz |
Photographer | Jean-Baptiste Degez |
Account Supervisor | Thomas Fabre |
Account Supervisor | Matthias Ducrot |