Cotton Incorporated - ""Favorites" Intro"

DDB New York

DDB New York New York, United States

8599

Title	"Favorites" Intro
Agency	DDB New York
Campaign	"Favorites" Intro
Advertiser	Cotton Incorporated
Brand	Cotton Incorporated
Date of First Broadcast/Publication	2015 / 4
Business Sector	Apparel & Accessories Stores
Tagline	Cotton. It’s Your Favorite for A Reason
Story	DDB New York has created a national campaign for Cotton Incorporated – titled “Cotton. It’s Your Favorite for A Reason.” The new campaign seeks to put cotton back into the conversation in a time of increased competition, where man-made synthetics are gaining market share, cotton is responding with authenticity. As the brand moves away from celebrity spokespeople, the new campaign marks the first time Cotton Incorporated is featuring stories that women and men tell of the bond between themselves and their favorite item of clothing, which all have the same thing in common: cotton—where style and substance meet.
Media Type	Web Film
Length	71 seconds
More Information	https://www.thefabricofourlives.com
Chief Creative Officer	Icaro Doria
Creative Director	Cassandra Anderson
Associate Creative Director	Marilyn Kam
Head of Broadcast	Ed Zazzera
Executive Producer	Teri Altman
Art Buyer	Jane Piampiano
Account Director	Debbie Broda
Management Supervisor	Lauren Solomon
Assistant Account Executive	Kaine Cahill
Brand Planning Director	Jennifer Fox
Production Company	Serial Pictures Los Angeles
Photography / Illustration	Hello Artists