| Title | Is It Serious ? |
| Title (original language) | C'est grave ? |
| Agency | Publicis Etoile (now Publicis Dialog) |
| Campaign | Is It Serious ? |
| Advertiser | Barbara |
| Brand | Barbara |
| Posted | May 2001 |
| Business Sector | Lingerie, Underwear, Pajamas |
| Media Type | Billboard |
| Creative Director | Dominique Chevallier |
| Copywriter | Olivier Louis-Joseph |
| Art Director | Pascal BOBELICOU |
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