| Title | Park |
| Agency | Y&R London |
| Campaign | Be a free range Londoner - Visit London |
| Advertiser | Visit London Limited |
| Brand | Visit London |
| Date of First Broadcast/Publication | 2008 / 5 |
| Product | visitlondon.com |
| Business Sector | Destinations (Countries & Places) |
| Tagline | Be a free range Londoner. |
| Problem | With 40% of the city taken up by green space or open water, London is the world’s greenest ‘global’ city, however, there’s reason to believe that many residents are either unaware of the local gems right on their doorstep – or are too apathetic to explore further. The campaign shows quirky egg-wearing Londoners enjoying a variety of what some may consider surprisingly inviting locations such as canal walkways and roof terraces. Targeted at young professionals in their 20s and 30s, and urban families with small children to entertain, the idea behind the creative is to challenge them to break their normal routine, tap into their ‘inner explorer’ and make the most of London’s great outdoors. |
| Media Type | |
| Market | United Kingdom |
| Creative Director | Damon Collins |
| Art Director | Dan Hubert |
| Copywriter | Dan Hubert |
| Art Director | Amber Casey |
| Copywriter | Amber Casey |
| Creative Planner | Lucy Howard |
| Account Director | Holly Smith |
| Media Planner | Seeta Kalghatgi |
| Typographer | Jason Hyde |
| Photographer | Dave Stewart |
| Retoucher | Mark Kendrick |
More Work
SEE ALLDay for Night
- BRAND:
- Mercedes Benz
- AGENCY:
- Merkley+Partners
Don’t Run Out
- BRAND:
- Uber Eats
- AGENCY:
- Kamp Grizzly
Magical Menagerie
- BRAND:
- David Yurman
- AGENCY:
- The-Artery
Virgin Atlantic World Cup Sponsorship
- BRAND:
- Virgin Atlantic
- AGENCY:
- Y&R London
Bar
- BRAND:
- Visit London
- AGENCY:
- Y&R London
Canal
- BRAND:
- Visit London
- AGENCY:
- Y&R London
Windy
- BRAND:
- Quality Street
- AGENCY:
- Lowe London
Train
- BRAND:
- Quality Street
- AGENCY:
- Lowe London
Windy
- BRAND:
- Quality Street
- AGENCY:
- Lowe London