| Title | Kittens |
| Agency | The Martin Agency |
| Campaign | Our Softest Ever |
| Advertiser | Hanesbrands Inc. |
| Brand | Hanes |
| Posted | August 2012 |
| Business Sector | Clothing |
| Tagline | Our Softest Ever |
| Media Type | Television & Cinema |
| Market | United States |
| Executive Creative Director | Joe Alexander |
| Set Designer | Nancy Hannon |
| Account Director | Andrew Goldin |
| Set Designer | Mauricio Mazzariol |
| Creative Group Head | Fritz Kuhn |
| Set Designer | Dalynn Kincannon |
| Account Supervisor | Carrie Bird |
| Production Designer | Molly Souter |
| Agency Producer | Amy Marek |
| Production Company | Morton Jankel Zander (MJZ) |
| Director | Rocky Morton |
| Director of Photography (DOP) | Bill Pope |
| Executive Producer | Scott Howard |
| Producer | Donald Taylor |
| Editing Company | BEAST Editorial |
| Voice | Framestore |
| Audio Post Company | Rainmaker |
| Actor / Celebrity | Michael Jordan |
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