Richard Turner
Managing Director at Kastner & Partners
Los Angeles, United States
TitleStreet Racer
Agency
Campaign Old People - Boost Mobile
Advertiser Boost Worldwide, Inc.
Brand Boost Mobile
PostedApril 2003
Business Sector Personal Wireless Communication
Story "Teens" come together for a street race using their Boost Mobile phones. Yet, instead of showing teens, it's just more fun to show old people.
Philosophy Demonstrate how Boost mobile phones with 2WAY is an integral part of how young friends come together and stay in touch when they're hanging out. Besides being funny, the old people allowed Boost a way of demonstrating their understanding of teen culture without looking like the stereotypical cell phone company. The result was an extension of the introduction work that was entertaining, relevant and completely unique work.
Problem This spot had high expectations from the previously released "Party" and "Skater" spots, which introduced Boost Mobile to California and Nevada teens. It had to continue to portray Boost as a credible wireless brand that truly "gets" youth culture and lifestyle, while maintaining the humor and dialogue of the original launch work.
Media Type Television
Length
Market United States
Art Director
Copywriter
Director
Account Director
Account Executive
Agency Producer
Production Company Producer
Director of Photography (DOP)
Production Company
Executive Creative Director
Creative Director

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