Zain - "Help the Environment"

M&C Saatchi MENA

M&C Saatchi MENA Beirut, Lebanon

36389

Title	Help the Environment
Agency	M&C Saatchi MENA
Campaign	Help the Environment
Advertiser	Zain
Brand	Zain
Posted	September 2011
Business Sector	Corporate Communication
Tagline	Help those in need, all those in need. Help the environment
Story	In this latest TVC, Zain highlights the planet’s plight through haunting images shot by famed director Matthias Zenter, with some images courtesy of GreenPeace. It’s a stark reminder that we must do all we can to save our beloved Earth, and in turn: ourselves.
Philosophy	How is it that the most intelligent species this planet has ever seen also happens to be the most destructive? Our home has endured pollution at unprecedented levels; forests are being cut down; rivers are drying up; other species are either endangered or by now extinct. This planet, which has given us life and sustenance, is the only one we have… Isn’t it time we gave back?
Media Type	Television
Director	Matthias Zenter
Account Manager	Raneem Mourad
Account Director	Olfa Mourad
Account Director	Amal Chammas
Agency Producer	Joumana Haddad
Agency Producer	Elie Zreik
Copywriter	Marale Ghanma
Copywriter	Maya Macaron
Creative Director	Pierre Khoury
Executive Creative Director	Samer Younes
Production Company	City Films
Post Production	Velvet
Music	AOC
Music Composer	Fabrice Smadja
Music Composer	Pascal Bonifay