| Title | Crown |
| Agency | VML |
| Campaign | Ajax Children - Colgate Palmolive |
| Advertiser | Colgate-Palmolive Company |
| Brand | Ajax |
| Posted | October 2010 |
| Product | Household cleaner |
| Product (original language) | Produit d'entretien |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Tagline | See the brighter side of life |
| Media Type | |
| Creative Director | Carmine Coppola |
| Associate Creative Director | Christophe Frances |
| Art Director | Christophe Frances |
| Copywriter | Laurent Vergnaud |
| Agency Producer | Annapaola Rossi |
| Photographer | Achim Lippoth |
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- BRAND:
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- BRAND:
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#MakeAChildCry Reveal
- BRAND:
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