David Rolfe
Head of Integrated Production at MJZ
New York, United States
TitleSNICKERS® Recovery Room
Agency
Campaign You're Careless When You're Hungry
Advertiser Mars, Inc.
Brand Snickers
Date of First Broadcast/Publication 2017 / 2
Business Sector Candy Bars
Story A surgeon realises that he’s left his mobile phone in a patient’s stomach. When the phone rings, he tells his wife he’s having “phone issues”. Then he tells the patient: “The important thing is that we’re going to make you better.” Siri pipes up: “OK, here’s how to make butter…” You get careless when you’re hungry. That’s why there’s Snickers.
Media Type Television
Length
Production Company
Creative Director
Creative Director
Creative Director
SVP/Group Executive Producer
Executive Producer
Music Producer
Music Producer
EVP, Global Account Director
Account Director
Account Director
Account Manager
Account Manager
Account Executive
SVP, Group Planning Director
Account Planner
Account Executive
VP, Marketing
Brand Director – Filled Bars Portfolio
Brand Manager
Celebrity Talent Acquisition
Celebrity Talent Acquisition
Executive Producer
Executive Producer
Head of Production
Director of Photography (DOP)
Production Designer
Editing Company
Editor
Executive Producer
Assistant Editor
Mixer
Director

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