Philippa Smith
Executive Producer at Smith and Jones Films
New York, United States
TitleBooked
Agency
Campaign Footballitis - Adidas
Advertiser adidas
Brand adidas
PostedApril 2003
Product Sponsorship Of 2002 World Cup
Business Sector Sportswear
Story The campaign goes behind the scenes of the Institute for the Study of Footballitis where concerned scientists investigate the symptoms of Footballitis - an obsession with football.
The campaign shows the scientists' research into several cases of this condition among a group of football stars that includes David Beckham, Zinedine Zidane, Fabien Barthez, Raul, Alessandro Del Piero, Rui Costa, Pablo Aimar and even top referee Pierluigi Collina.
Philosophy This campaign was created to promote the adidas brand and was not product specific, however certain products did feature in the campaign: the Fevernova Ball (official 2002 World Cup ball) and Predator Mania Boots.
Media Type Television
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