Philippa Smith
Executive Producer at Smith and Jones Films
New York, United States
TitleUnstoppable
Agency
Campaign Unstoppable
Advertiser Anheuser-Busch
Brand Budweiser
Date of First Broadcast/Publication 2006 / 9
Business Sector Beers, Ciders, Lagers
Tagline Answer the call
Story The first ad in the series is called "Unstoppable" and dramatises when friends decide to get together for a couple of Budweisers, nothing will stop them. The guys featured in the ad uproot hedges, get snagged on a collection of debris, get caught in a taxi, all in normal everyday kind of way, en route to meet their friends at a BBQ and enjoy some Budweisers
Philosophy Budweiser has always been a social beer, and the campaign taps into that.
Media Type Television
Length
Market Ireland
Soundtrack Young Folk
Creative Director
Creative Director
Creative Team
Creative Team
Account Director
Account Director
Agency Producer
Agency Producer
Production Company
Producer
Director

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