Executive Creative Director
at
Austin Kelley Advertising Inc. (now Fitzgerald+Co)
Atlanta, United States
| Title | Saved My Life |
| Agency | Austin Kelley Advertising Inc. (now Fitzgerald+Co) |
| Campaign | Saved My Life |
| Advertiser | Georgia Lottery Corporation |
| Brand | Mega Millions |
| Posted | December 2002 |
| Business Sector | Lottery & Gambling |
| Story | Fabio is hired as a pool boy by adoring fan whohas won big playing Georgia Lottery's Mega Millions game. |
| Philosophy | The solution was to feature a celebrity in a series of spots (Fabio), to emphasize the fact that the potential winnings from the Mega Millions game are so huge that you could afford to hire a celebrity as your pool boy. The tone of the spot was lighthearted and fun, which is in keeping with the lottery's brand image that playing is big fun and big entertainment. |
| Problem | The goal was to give Mega Millions a personality that separates it from all the other lottery games and would serve to be the first spot in a longstanding advertising campaign. We also wanted to emphasize that Mega Millions will have even bigger jackpots than The Big Game and be Georgia's biggest game ever. |
| Media Type | Television |
| Length | |
| Market | United States |
| Executive Creative Director | Jim Spruell |
| Art Director | Dave Galligos |
| Copywriter | John Spalding |
| Agency Producer | Kevin Wilson |
| Account Director | Lou Ann Russell |
| Production Company | Synergy Films, LLC |
| Actor / Celebrity | Fabio |
More Work
SEE ALLWeight Room
- BRAND:
- Fantasy
- AGENCY:
- Austin Kelley Advertising Inc. (now Fitzgerald+Co)
Bank Teller
- BRAND:
- Mega Millions
- AGENCY:
- Fitzco