| Title | Hell |
| Agency | Crispin Porter + Bogusky |
| Campaign | Hell |
| Advertiser | Merrell |
| Brand | Merrell |
| Posted | August 2001 |
| Business Sector | Sneakers / Athletic Footwear |
| Tagline | On your feet. Not your mind. |
| Media Type | |
| Market | United States |
| Creative Director | Alex Bogusky |
| Art Director | Dave Clemans |
| Copywriter | Tom Adams |
| Photographer | Louis Jay |
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