David Beckham
Actor / Celebrity at adam&eveDDB
London, United Kingdom
TitleSaviola
Agency
Campaign Impossible Field - adidas
Advertiser adidas
Brand adidas
PostedApril 2007
Business Sector Sportswear
Story SUMMARY

In 2005, adidas launched a through-the-line campaign to reinforce its position as the #1 football brand. It captured the imagination of the football target through an epic ‘impossible story’ in which adidas, its products, its players and the game are literally elevated to another level. As a result, the brand enhanced its #1 position, achieving significant gains in key tracking metrics, market share across all key European markets and effective media usage.
Media Type Print
Market Europe
Actor / Celebrity
Head of Planning
Creative Director
Creative Director
Art Director
Account Manager
Account Manager
Photographer

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