Nivea - "Hideaway"

TBWA\Chiat\Day New York

TBWA\Chiat\Day New York New York, United States

7073

Brand: Nivea
Country: United States

Advertiser: Beiersdorf AG

Title	Hideaway
Agency	TBWA\Chiat\Day New York
Campaign	Touch and Be Touched - NIVEA
Advertiser	Beiersdorf AG
Brand	Nivea
Posted	September 2008
Product	Lip Care
Business Sector	Creams, Lotions, Milks, Tonics, Makeup Removers
Tagline	KISS AND BE KISSED
Story	"Hideaway," features a married couple that reminds the audience how important it is to keep the romance alive in an established relationship. Away from prying eyes, the husband and wife are shown indulging in a spontaneous kiss in a coat closet of a restaurant, hidden by the racks of coats and going unseen by the guests and the Coat Checker.
Philosophy	Developed by TBWA/Chiat/Day, the three 15-second television ads focus on the emotions evoked when a great kiss happens. Duffys songs, including top hits from her current album "Rockferry" as well as the yet to be released track "Oh Boy," lend powerful lyrics and a distinctive, memorable beat to the spots that encourage viewers to "Kiss and Be Kissed." "An integral part of the campaign is music, as its emotional and engaging character creates a positive connection between consumers and the brand message," said Maurer. "As NIVEA becomes more and more a part of popular culture, it is expanding its use of music to include both established and emerging artists across its communications -- advertising, free down-loads, tour sponsorships and promotional events."
Media Type	Television
Length	15 seconds
Soundtrack	Mercy
Music	Duffy
Special Effects / VFX	MOO Studios
Editor	Steve Bell
Editing Company	Cosmo Street
Director of Photography (DOP)	Philippe Lesourd
Director	Karina Taira
Line Producer	Roger Barrera
Agency Producer	Winslow Dennis
Executive Agency Producer	Ozzie Spenningsby
Associate Creative Director	Pamela Jones
Associate Creative Director	Rebecca Fargnoli
Production Company	Cortez Brothers
Creative Director	James Cheung