Daniela Andrade
Producer at Piloto Filmes
São Paulo, Brazil
TitleAlarm
Agency
Campaign Alarm
Advertiser Wifialarm
Brand Wifialarm
Date of First Broadcast/Publication 2016 / 5
Business Sector Others
Story It is widely known that Brazil is one of the countries with the highest criminal rates, but most security systems are not affordable by the population majority. According to the Brazilian Institute of Geography and Statistics (IBGE) .only 4.9%* of households and small business located in urban centers in Brazil have some sort of security system. Grey Brazil Innovation Department partnered with US and Brazilian tech researchers, to develop a simple app that provides a high efficient security system connecting the home or small business WIFI network to the owner’s smartphone. The app is still in its Beta phase, but so far it provides most Brazilians with a security system solution using something they already have. Rodrigo Jatene, Grey Brazil COO says “the initiative aims at democratizing security systems in residences and small businesses, given that it delivers an effective and affordable solution.” 
Media Type Digital
Length
More Information wifialarm.org
Technology
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RTVC
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Digital Production
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