Neil Lancaster
Creative Director at McCann UK
Macclesfield, United Kingdom
TitleRio De Jeaneiro
Agency
Campaign #TotallyRio
Advertiser Aldi
Brand Aldi
Date of First Broadcast/Publication 2016 / 7
Business Sector Department Stores, Supermarkets
Story A suburban home seems to have been transported to a tropical beach. In passable Portuguese, a British woman sits before two packets of tea. “My husband likes this tea,” she says, indicating one. Then she says of the other: “He also likes this tea.” But, she adds, “I don’t like tea. I like Piña Colada.” Discount store Aldi has gone “totally Rio” to celebrate the Olympics.
Media Type Web Film
Length
Production Company
Creative Director
Creative Director
Copywriter
Art Director
Director
Agency Producer

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