Title | Rio De Jeaneiro |
Agency | McCann Manchester |
Campaign | #TotallyRio |
Advertiser | Aldi |
Brand | Aldi |
Date of First Broadcast/Publication | 2016 / 7 |
Business Sector | Department Stores, Supermarkets |
Story | A suburban home seems to have been transported to a tropical beach. In passable Portuguese, a British woman sits before two packets of tea. “My husband likes this tea,” she says, indicating one. Then she says of the other: “He also likes this tea.” But, she adds, “I don’t like tea. I like Piña Colada.” Discount store Aldi has gone “totally Rio” to celebrate the Olympics. |
Media Type | Web Film |
Length | |
Production Company | Moxie Pictures LDN |
Creative Director | Dave Price |
Creative Director | Neil Lancaster |
Copywriter | Conrad Robson |
Art Director | Ben Kaberry |
Director | MJ Delaney |
Agency Producer | Lucy Moore |