Newport Beach Film Festival - "Tenth of a Century"

RPA

RPA Santa Monica, United States

7157

Brand: Newport Beach Film Festival
Country: United States

Advertiser: Newport Beach International Film Festival

Title	Tenth of a Century
Agency	RPA
Campaign	Newport Beach Film Festival 2009
Advertiser	Newport Beach International Film Festival
Brand	Newport Beach Film Festival
Date of First Broadcast/Publication	2009 / 4
Business Sector	Trade Shows, Events & Festivals
Story	Hondas Brand advertising campaign simply demonstrates Everybody Knows Somebody Who Loves a Honda across digital, TV, in-theater and print. This campaign shows the unique bond between people, Hondas and other people in a simple, iconic and human way. The first installment of the Honda Brand campaign began in August when Honda launched its official Facebook page (www.facebook.com/honda) with a social-experiment application to recruit Honda fans to show how everyone knows someone who loves a Honda. Three early participants in the Facebook social-experiment were cast to appear in the new Honda Brand spots. All others featured in the spots are actual Honda owners and were selected through real-people casting in New York, N.Y.; Boulder, Colo.; and Charleston, S.C., where the spots were filmed.
Media Type	Television
Length	30 seconds
Market	United States
Special Effects / VFX	A52 Visual Effects
Animation	A52 Visual Effects
Chief Creative Officer	David Smith
Executive Agency Producer	Gary Paticoff
Art Director	Scott McDonald
Production Company	Elastic
Director	Andrew Hall
Sound Design Company	Robot Repair
Music Company / Composer	Robot Repair
Creative Director	Scott McDonald
Executive Producer	Alex Gorodetzki
Producer	Jenny Bright
Executive Producer	Linda Carlson
Colorist	Patrick Murphy
Executive Producer	Douglas Darnell
Sound Design Company	Douglas Darnell
Music Composer	Kael Alden
Sound Design Company	Framework Sound, Inc.
Sound Design Company	Ken Dahlinger