Title | Cupcake |
Agency | Deutsch NY |
Campaign | Inner IKEA - IKEA |
Advertiser | IKEA |
Brand | IKEA |
Date of First Broadcast/Publication | 2008 / 10 |
Business Sector | Home Appliances, Furniture & Gardening |
Tagline | Home is the most important place in the world. |
Story | The muse, a wise and experienced woman, knows the true value of an IKEA purchase a character of the subconscious who backs up consumers' purchase decisions with noteworthy facts and anecdotes about IKEA furniture and pats them on the back for the smart choices they made all with the quirkiness and sense of humor IKEA is known for. |
Media Type | Television |
Length | |
Market | United States |
Production Company | Furlined |
Editing Company | MacKenzie Cutler |
Group Creative Director | Nathan Hunt |
Chief Creative Officer | Heh Assoc |
Art Director | Anthony Alvarez |
Copywriter | Jennifer Perry |
Associate Art Director | Krystyn Campbell |
Director of Broadcast Production | Jim Frame |
Agency Producer | Lauren Ziffer |
Colorist | Tim Masick |
Colorist | Company 3 |
Director of Photography (DOP) | Max Malkin |
Director | Speck/Gordon |
Executive Producer | David Thorne |
Production Company Producer | Anita Wetterstedt |
Editor | Ian Mackenzie |
Producer | Melissa Miller |
Editor | Mona Salma |
Music | Pulse Music |
Music Composer | Jay Lifton |
Producer | Dan Kuby |
Music Composer | Danny Weinkauf |