| Title | Giant "Real Riders" |
| Agency | Leo Burnett |
| Campaign | Giant Real Riders Sponsorships |
| Advertiser | Giant Manufacturing Co. Ltd. |
| Brand | Giant |
| Date of First Broadcast/Publication | 2011 / 7 |
| Business Sector | Bicycles |
| Tagline | Real Riders |
| Philosophy | Giant is one of the world's largest bike manufacturers and support one of the leading teams in the Tour de France. This year in Australia, they are ditching some of their sponsorships of professional riders and instead sponsoring "real riders" - fat blokes with stomach's hanging out of their lycra, BMX hoons, little kids on training wheels, people who trundle to work with baskets on their bikes, etc. They are trying to celebrate people who just ride bikes just for the fun of it. Anyone can apply to be sponsored at their website - there are 30 "real rider" sponsorships up for grabs. |
| Media Type | Digital |
| Executive Creative Director | Jason Williams |
| Chief Creative Officer | Mark Tutssel |
| Director | Marcus Flack & David Schmidt |
| Production Company | Liquid Creations |
| Producer | Georgina Toole |
| Art Director | Justin Nagorcka |
| Copywriter | sarah mcgregor |
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