| Title | Precious Nanna |
| Agency | Leo Burnett |
| Campaign | Slurpee BYO Cup Day |
| Advertiser | 7-Eleven |
| Brand | 7-Eleven Slurpee |
| Date of First Broadcast/Publication | 2015 |
| Business Sector | Soft Drinks, Tonics |
| Philosophy | 7-Eleven’s Slurpee BYO Cup Day, where customers could bring their own cup in to 7-Eleven to put their Slurpee into, challenged its customers to find the biggest ‘cup’ they could and to be inventive. Using Nana’s cremation urn was certainly that! A dry underplayed voiceover served up these delicious words showing remorseless determination in ditching Nana’s ashes in place of a slightly gritty Slurpee. Even Australia and England’s famous Ashes cricket urn comes in for consideration. |
| Media Type | Radio |
| Length | |
| Executive Creative Director | Jason Williams |
| Creative Director | Andrew Woodhead |
| Copywriter | Edwards Heckes |
| Copywriter | Daniel Sparkes |
| Copywriter | Andrew Woodhead |
| Agency Producer | Cinnamon Darvall |
| Director | Paul Le Couteur |
| Producer | Ceri Davies |
| Recording Studio | Flagstaff Studios |
| Sound Design Company | Flagstaff Studios |
| Sound Designer | Paul Le Couteur |
| Audio Engineer | Paul Le Couteur |
| Voice | Paul David Goddard |
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