| Title | Mountains Are Not a Place for Cold Feet |
| Title (original language) | Montanha não é lugar de pé frio |
| Agency |
lew'lara\TBWA
|
| Campaign |
Mountains Are Not a Place for Cold Feet
|
| Advertiser |
Timberland
|
| Brand |
Timberland
|
| Date of First Broadcast/Publication |
2003 / 4
|
| Product |
Stow Hiker
|
| Business Sector | Shoes
|
| Story | The advertsement shows a picture of a beutiful waterfall and wet shoes against a white background, showing off their details and special features. |
| Story (original language) | O anúncio mostra a imagem de uma bela cachoeira e o produto molhado em fundo branco, mostrando seus detalhes e atributos. |
| Philosophy | The solution encountered was to show a waterfall, suggesting that the owner of the boots (which are wet) has just been there and that his boots and feet are dry. The title is "Mountains are not a place for cold feet". |
| Philosophy (original language) | A solução encontrada foi mostrar uma cachoeira sugerindo que o dono da bota (que está molhada) passou pelo lugar e sua bota e seus pés continuam secos. O título é "Montanha não é lugar de pé frio". |
| Problem | Transmitting that the Stow Hiker bootas are 100% waterproof and ideal for sports activities and hiking in wet places, always recalling the brand´s inherent spirit of adventure. |
| Problem (original language) | Comunicar que a Bota Stow Hiker é 100% a prova d´agua e ideal para esportes ou passeios em locais molhados, sempre remetendo ao espírito aventureiro da marca. |
| Media Type |
Magazine
|
| Market | Brazil |
| Art Director |
Bráulio Kuwabara
|
| Copywriter |
Fabio Abram
|
| Account Director |
Ricardo Al Makul
|
| Account Executive |
Augusto Cruz Neto
|
| Creative Director |
Marco Versolato
|
| Agency Producer |
Kátia BomTempo
|
| Photographer |
Jorge Lepesteur
|
| Photographer |
Luis Moretti
|
