Mark Reddy
Art Supervisor at BBH
London, United Kingdom
TitleX-Mas Floorboards
Agency
Campaign Building Long-term Value - MasterCard
Advertiser Mastercard International
Brand MasterCard
PostedJuly 2006
Business Sector Credit Cards
Tagline Priceless
Story SUMMARY

Priceless is our most important asset, said Larry Flannigan CMO MasterCard. Over the last 7 years in 35 European markets the Priceless campaign has migrated local legacy brand to MasterCard, closed awareness and preference gaps with a key competitor, helped to increase the volume of transactions made using its cards, growing revenues by 42%. It has out-performed growth of both the key competitor and the market, worked across several communications channels, entered into popular culture and is now viewed by Wall Street as a key asset in the valuation of the company pre-IPO.
Media Type Print
Market United Kingdom
Account Manager
Advertiser's Supervisor
Creative Director
Photographer

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