Nordstrom Shoes - "Cardboard Box"

DDB Canada

DDB Canada Vancouver, Canada

11668

Title	Cardboard Box
Agency	DDB Canada
Campaign	Shoes That Move You
Advertiser	Nordstrom
Brand	Nordstrom Shoes
Date of First Broadcast/Publication	2014 / 9
Business Sector	Apparel, Fashion & Footwear
Tagline	Shoes That Move You
Story	The "Shoes That Move You" campaign is built from the insight that people aren’t just buying shoes, they are buying the feeling that those shoes give them. The campaign is rooted in the notion that Nordstrom has just the feeling you are looking for. Storytelling through video draws a parallel between the vivid emotions experienced in childhood, a time when simple events possessed an almost magical quality, and the same joy and wonder that comes back to us when we find the perfect pair of shoes
Media Type	Web Film
Length	30 seconds
Audio Post Production	Vapor Music Group
Executive Creative Director	Cosmo Campbell
Executive Creative Director	Dean Lee
Copywriter	Jon Mandell
Art Director	Brandon Thomas
Agency Producer	Karen Brown
Business Director	Michelle Kitchen
Account Director	Amanda Waye
Project Manager	Kimberly Billan
Strategic Planner	Rob Newell
Social Media Strategist	Derek Lau
Production Company	Soft Citizen
Director	Yael Staav
Director of Photography (DOP)	Chris Mably
Line Producer	Merrie Wasson
Post Production	Cycle Media
Editor	Matthew Griffiths
Editor	Rob Doucet
Colorist	Claudio Sepulveda
Audio Engineer	Andrew Harris
Audio House Producer	Natalie Schnurr