Russell Icke
Editor at Partizan Paris
Los Angeles, United States
TitleJourney (20s)
Agency
Campaign The Bond Phone has arrived
Advertiser Sony Corporation of America
Brand Sony Xperia
Date of First Broadcast/Publication 2012 / 10
Business Sector Mobile Telephones & tablets
Problem The new Xperia smartphone is the official phone of James Bond in the upcoming 23rd installment of the Bond series Skyfall.
BRIEF: to celebrate Sony Mobile's partnership with Skyfall and launch the Bond Phone 
Media Type Television & Cinema
Market Mexico, United States, France, Germany, United Kingdom
Audio Post Production
Editing Company
Post Production
Editor
Director
Production Company
Account Planner
Art Director
Copywriter
Executive Creative Director
Advertising Manager

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