Jean-Philippe Martzel
Head of Strategy & Business Intelligence at FRED & FARID
Paris, France
TitleThe Bird
Title (original language)L'Oiseau (anglais)
Agency
Campaign Clean Technology - Peugeot
Advertiser Peugeot
Brand Peugeot
Date of First Broadcast/Publication 2006 / 3
Product 307 HDi
Product (original language) 307 HDi
Business Sector Cars
Tagline Clean Technology. Nature will remember
Tagline (original language) Profitez des promos propres. La nature s'en souviendra
Problem Peugeot wants to integrate in its offers promotion a new element in leaning on an ecological approach to enhance the quality of the HDi technology (high pression common rail diesel motor), its economical interest and its contribution to the ecology.
Problem (original language) Peugeot souhaite intégrer un élément nouveau dans son discours d’offres en s’appuyant sur une démarche écologique pour mettre en avant la qualité de la technologie HDi (motorisation diesel common rail à haute pression) son intérêt économique et sa contribution écologique.
Media Type Television
Length
Market France
Sound Production
Account Manager
Account Manager
Account Manager
Account Planner
Creative Director
Art Director
Copywriter
Agency Producer
Director
Advertising Manager
Advertising Manager
Production Company

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