Milk - "Milk West - Snack Time"

DDB Canada

DDB Canada Vancouver, Canada

Awards

14210

Brand: Milk
Country: Canada

Advertiser: Milk West

Title	Milk West - Snack Time
Agency	DDB Canada
Campaign	Snack Time
Advertiser	Milk West
Brand	Milk
Date of First Broadcast/Publication	2015
Philosophy	Advertising to teenagers can be tricky. They spend most of their time online and they hate being forced to watch ads. So, instead of forcing them to watch an ad about milk we decided to create something they’d want to watch. Snack Time is a web series with no traditional branding or call to action. However, every episode centers around milk and the snacks that go best with it. The perfect thing for teens to enjoy in their downtime when they’re relaxing, and probably thinking about having a snack.
Media Type	Case Study
Length	118 seconds
Media (Agency side)	OMD Vancouver
Strategic Planner	Robert Newell
Associate Creative Director	Neil Shapiro
Copywriter	Neil Shapiro
Executive Creative Director	Cosmo Campbell
Client Services Director	Patty Jones
Account Director	Svetlana Connolly
Creative Director	Josh Fehr
Art Director	John Larigakis
Executive Creative Director	Dean Lee
Agency Producer	Matthew Sy
Account Executive	Natasha D'Souza
Strategic Planner	Matthew Nelson
Social Media Strategist	Derek Lau
Social Media Strategist	Jacqueline Lee
Media (Agency side)	Diana Walter
Sound Design Company	Craig Warrian
Voice	James Heguchi
Voice	Adrian Petrew
Voice	brian drummond
Voice	Donny Lucas
Voice	Jason Simpson
Voice	Kelly Sheridan
Animation	Todd Ramsay
Animation	Svend Gregori
Animation	Jon Izen
Animation	Vincenzo Zumpano
Animation	Brad Gibson
Animation	Daniel Falk
Audio	Wave Productions
Animation/3D	Yeti Farm Creative