Scott Lambert
Creative Director at Superunion
Melbourne, Australia
TitleFathertism
Agency
Campaign Fathertism
Advertiser Kia Motors
Brand Kia
Date of First Broadcast/Publication 2012 / 10
Product Sorento
Business Sector Four Wheel Drive, SUV(Sports Utility Vehicle)
Story Kia and Innocean Australia introduce FATHERTISM. The practice of kids giving unfair preferential treatment to Dad because he bought the Next Gen Kia Sorento.
The series was directed by Nick Ball via Finch. 
Media Type Television
Production Company
Post Production
Sound Production
Music Composer
Editor
Director of Photography (DOP)
Executive Producer
Executive Producer
Producer
Director
Business Director
Media Planner
Agency Producer
Art Director
Copywriter
Creative Director

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