Title | As Irish As "Coompliments" |
Agency | Boys and Girls |
Campaign | Aldi's 100% Irish Fresh meat |
Advertiser | Aldi |
Brand | Aldi |
Date of First Broadcast/Publication | 2015 |
Business Sector | Fresh Meat, Sausages |
Problem | The Problem Irish people don’t think of a foreign supermarket when buying meat. We had to change their perceptions and make them aware that all Aldi’s fresh meat is 100% Irish. |
Result | Idea Prove that Aldi’s fresh meat is 100% Irish by comparing it to uniquely Irish traits. Execution Using a self-deprecating style of humour, we focused on three recognizable Irish attributes – not being able to take a compliment, taking an age to hang up the phone and not wanting to cause a fuss |
Media Type | Television & Cinema |
Length | |
Post Production | Windmill Lane |
Creative Director | Rory Hamilton |
Art Director | Mikey Fleming |
Copywriter | Sam Moorhead |
Account Director | Chris Upton |
Account Manager | Kieran O'Donovan |
Agency Producer | Derek Doyle |
Production Company | The Speers Film Production Co. |
Director | Tom Merilion |
Production Company Producer | Jonny Speers |
Director of Photography (DOP) | Simon Walsh |
Editor | Lee Hickey |
Sound | Mutiny Recording Studios |
Sound Engineer | Mark Richards |
VFX Company | John Kennedy |
VFX Company | Mark Bailey |
VFX Company | Shayne Murphy |
Casting | Pearce McMahon |
Agency Planner | Margaret Gilsenan |
Agency Production Coordinator | Sarah Chadwick |