Developed digital strategy and creative for a range of global, regional and UK clients across a range of industry sectors.
Working with planners, creatives and technology specialists from the full spectrum of communications disciplines, I have written proposals and pitch documents, and presented to clients from Brand Manager level to Category Vice President.
As part of the integrated McCann WorldGroup agency team I developed digital and social media strategy for Unilever's Global Ice Cream Brand Development team. Key projects included the strategy, concept, rebuilding and global deployment of Unilever's Heartbrand website (their global ice cream brand website), the digital launch of Frusi, a new "functional food" product innovation, and participation in a series of global brand development workshops for Magnum, working on the brand's 5 year growth strategy.
I also developed a global social media framework for the Unilever fabric conditioner Snuggle, led the global website development for HP's Formula 1 sponsorship, and delivered campaigns for Microsoft, Barclays, Peugeot, L'Oreal, Clearasil, and Weber Shandwick.