| Title | Presence Redefined |
| Agency | BBH |
| Campaign | Presence Redefined |
| Advertiser | Audi |
| Brand | Audi |
| Date of First Broadcast/Publication | 2014 / 10 |
| Product | A7 Sportback |
| Business Sector | Cars |
| Story | The campaign, 'Presence redefined', features an atmospheric 60-second film in which a gramophone extolling outmoded ideas of 'presence' - “flex your influencing muscles” and “impose yourself, stand tall” - is quietly and nonchalantly tipped to the floor by the raised rear spoiler of the Audi A7 Sportback. |
| Media Type | Television |
| Length | |
| Editing Company | Final Cut |
| Advertising Manager | Kristian Dean |
| Advertising Manager | Nick Ratcliffe |
| Creative Team | Fred Rodwell |
| Creative Team | Andy Parsons |
| Creative Director | Matt Doman |
| Creative Director | Ian Heartfield |
| Strategist | Alana King |
| Strategy Director | Edd Southerden |
| Chief Strategy Officer | Jason Gonsalves |
| Account Manager | Naphtali Torrance |
| Account Director | Polly McMorrow |
| Agency Producer | Georgina Kent |
| Assistant Agency Producer | Phil Cross |
| Production Company | Academy |
| Director | Martin Werner |
| Executive Producer | Simon Cooper |
| Production Company Producer | Charlotte Woodhead |
| Director of Photography (DOP) | Patrick Duroux |
| Production Designer | Peter Grant |
| Post Production | Ben Turner |
| Post Production | The Mill London |
| Editor | Amanda James |
| Sound | Steve Lane |
| Sound | Grand Central |
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