Nescafé Dolce Gusto - "Dolce Gusto Coffee Can Be 2011"

Publicis Conseil

Publicis Conseil Paris, France

11321

Title	Dolce Gusto Coffee Can Be 2011
Agency	Publicis Conseil
Campaign	Dolce Gusto Coffee Can Be 2011
Advertiser	Nestlé
Brand	Nescafé Dolce Gusto
Date of First Broadcast/Publication	2011 / 11
Business Sector	Coffee, Tea, Chocolate Drinks, Breakfast Drinks
Tagline	Coffee is not just black
Philosophy (original language)	Nescafé Dolce Gusto présente la saison 2 de sa campagne « Coffee is not just black ». Tout en continuant à inventer des définitions inédites du café (un cafe fun, design, impertinent…), elle pousse un cran plus loin l’humour et l’impertinence, en multipliant les clins d’oeil et les jeux visuels : la capsule devient tour à tour boule de bowling, extra-ball d’un flipper, Pacman, jusqu’à devenir un pin’s sur le cuir du blouson d’une mamie gâteau qui se prend pour une Hell’s Angel…
Media Type	Television
Soundtrack	You cannot think
Advertising Manager	Muriel Lienau
Advertising Manager	Ethel Touitou
Advertising Manager	Tatiana Kovako
Executive Creative Director	Olivier Altmann
Creative Director	Frédéric Royer
Creative Director	Olivier Desmettre
Creative Director	Fabrice Delacourt
Copywriter	Marie Lorgeron
Art Director	Benoît Blumberger
Account Manager	Céline Colin
Account Manager	Sophie Duverne
Account Manager	Charlotte Garel
Account Manager	Nathalie Bousquet
Agency Producer	Amelle Sudron
Sound Producer	Boris Jeanne
Director	Les Jack
Production Company	Wanda Paris
Producer	Hélène Segol
Post Production	Vanessa Koscianski
Director of Photography (DOP)	Nicolas Loir