| Title | The Tennis Shoe |
| Title (original language) | La basket |
| Agency | Publicis Conseil |
| Campaign | Open the eyes - Samu Social de Paris |
| Advertiser | SAMU Social |
| Brand | Samu Social |
| Posted | July 2004 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | Open the eyes |
| Tagline (original language) | Ouvrez-les yeux |
| Media Type | Poster |
| Market | France |
| Creative Director | Daniel Fohr |
| Creative Director | Antoine Barthuel |
| Photographer | Régis Fialaire |
| Photographer | Phil Poynter |
| Copywriter | Jean-François Goize |
| Art Director | Stephan Ferens |
| Art Director | Stephan Ferens |
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