José Neto
Post at Still
São Paulo, Brazil
TitleFrom the Counter to the Cashier
Title (original language)Do Balcão até a Caixa
Agency
Campaign Summer TMN
Advertiser TMN
Brand TMN
PostedOctober 2001
Product Call price reduction from 0 to 8 AM
Business Sector Personal Wireless Communication
Story In this campaign (which included 15 different commercials), a very popular comic actor presents several absolutely crazy and irrelevant offers with the purchase of TMN's mobile phones, thus demonstrating that in the "Big Discount TMN", the prices are so low, we don't have to make use of all the promotional clichés that the public is all fed upwith. All the films end with a gimmick that soon was appropriated by the public and is hardly translated to english by the expression "That's All!".
Media Type Television
Length
Creative Director
Copywriter
Art Director
Production Company
Production Company Producer
Director

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