Andreas Hasle
Director at Caviar
Bruxelles, Belgium
TitleBraille (English)
Agency
Campaign Image campaign 2004-2005 - Dexia
Advertiser Dexia
Brand Axion
PostedAugust 2004
Product Banking for Youngsters
Business Sector Banking & Financial Services, Investments, Stock Brokers
Tagline Axion, Respecting Youth
Story The story starts off with a teenager who goes visiting his blind aunt. She touches him to greet him and discovers that the pimples on his face have become braille. His talent becomes very known and everyone wants to meet him. The books with stories from his face are being edited and sculptures of the boys' head are being sold to visitors from all over the world. His pimples translate themselves to every language. When he eats chinees, his pimples become chinees braille. The boy becomes rich, very rich. Super: "The day you have money of your own, you'll need a bank of your own." Logo: "Axion via Dexia Bank."
Philosophy Make positive story about pimples.
Problem Make interesting cinema campaign for youngsters (10-24 years old)
Media Type Cinema
Length
Market Belgium
Production Company
Copywriter
Art Director
Account Director
Agency Producer
Creative Director
Account Executive
Editing Company
Music Company / Composer
Director
Art Director

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