Re-born to be alive - "Julie-Isabelle (Flemish)"

Duval Guillaume

Duval Guillaume Bruxelles, Belgium

6457

Title	Julie-Isabelle (Flemish)
Agency	Duval Guillaume
Campaign	Heartbeats
Advertiser	Re-Born To Be Alive
Brand	Re-born to be alive
Date of First Broadcast/Publication	2015 / 5
Business Sector	Disease Awareness, Support Groups & Associations
Story	Re-born to be alive is a nonprofit organization that stands for the promotion of organ donation and transplantation. Its campaigns are meant to spark discussions about the topic and bring it closer to the public. The ultimate goal of the organization is to give second chances.
Philosophy	The radio campaign that Duval Guillaume has created wants to raise awareness of the possibilities that organ donation offers, and activate people to register at www.reborntobealive.be as an organ donor. The agency wanted to show that life can be passed on and nobody’s death needs to be meaningless. The radio campaign “heartbeats” is a result of a collaboration between Duval Guillaume and Ray Gun and will be aired on FM Brussels.
Media Type	Radio
Length	30 seconds
More Information	www.reborntobealive.be
Executive Creative Director	Dries De Wilde
Executive Creative Director	Koenraad Lefever
Executive Creative Director	Véronique Sels
Art Director	Ad Van Ongeval
Copywriter	Jeremie Goldwasser
Account Director	Elke Janssens
Account Manager	Jef Leysen
Account Executive	Tine Van Hasselt
Radio Producer (Raygun)	Toon Jansegers
Sound Engineer (Raygun)	Mathieu Grillo
Sound Engineer (Raygun)	Menno Van Riet