Sophie Norman
Art Director at FamousGrey
Bruxelles, Belgium
TitleTeam Belgium - Choose your OlymPIC
Agency
Campaign Team Belgium - Choose your OlymPIC
Advertiser Belgian Olympic Team
Brand BOIC
PostedNovember 2016
Business Sector Corporate Communication
Story The Belgian Olympic Committee launched an artistic TV commercial showing the long and difficult road to the Olympics in Rio for athletes. The athletes received many encouraging messages, but they needed financial as well as moral support. The idea was to sell the TV commercial – literally. In fact 416 individual frames were made available for purchase online as unique pieces of art. Visitors could pause the commercial on the frame they desired and order their personal high quality print, signed by the street artist.
Media Type Web Site
Creative Director
Creative Director
Copywriter
Art Director
RTV
Executive Producer
Director
Director of Photography (DOP)

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